Yahoo! Search Marketing Review

Yahoo! Search Marketing is the number one pay per click search engine in the eyes of most businesses. No one else can match their offerings in terms of reach, quality and service. An ad with Yahoo! Search Marketing puts you on top search engines and portals and brings high quality traffic that converts excellently. Ads are screened strictly to enforce relevance to the terms bid on and this keeps conversion rates high.

The single downside to Yahoo! Search Marketing is cost. There is no place with more intense competition for top listings and quality traffic than Yahoo! Search Marketing, with bids ranging up to 3 figures on select terms. In competitive industries you can expect dollar amounts, not cents, for individual clicks for top 10 listings on Yahoo! Search Marketing's network. If you are looking to reach a high volume of people, you need a healthy advertising budget.

However, the price barrier is somewhat less solid than it seems. We've found that even while spending moderately, and accepting positions below the top 10 listings, Yahoo! Search Marketing has such a high volume of traffic that they can still deliver quality traffic at affordable costs.

Yahoo! Search Marketing's account manager, while usually slow to navigate page to page, is probably the most robust of any of the services we've reviewed. Yahoo! Search Marketing's level of detail in its reporting is incredible. Their included conversion tracking service makes the reports that much more useful, displaying precisely which listings, match types and keywords lead to specific sales.

For a business that plans to spend a considerable amount on advertising, and has the ability to track the results to make sure the costs are worthwhile, Yahoo! Search Marketing offers the highest quality traffic and reporting tools.